A young boy and a woman are smiling and holding hands in a playroom with other children, toys, and pictures on the wall, including a sign that says 'KINDNESS MATTERS'.
Logo for York Day Early Learning featuring three stylized human figures with raised arms, encircled by a multi-colored semi-circle, with the text "YORK DAY EARLY LEARNING" beneath.

Great Beginnings for Bright Futures

York Day Early Learning (formerly York Day Nursery) opened in 1932 and has been the example for child care and early development for over the last 90 years. This organizations incredible longevity speaks to the foundational, and important services they provide the community.

Tetra was delighted to dive deep into their brand and redesign the logo, develop a stream-lined website, and design many supporting organizational documents. They serve children of various, diverse backgrounds, and in working together we were able to tap into our child-like selfs and design for a truly impactful organization.

Scope of Work

Logo Redesign
Art Direction
Website Build & Support
Brand Guide
Design Templates
Annual Report Layout
Photography

Children listening during a classroom activity at York Day Early Learning.
Screenshot of a webpage titled 'Elements of Our Curriculum' from York Day Early Learning. The page features images representing different curriculum elements such as processing, creativity, physical growth, language, social-emotional growth, and math & science. Each section has a relevant photo, such as children playing in a classroom, paint bottles, children reading with an adult, colorful alphabet letters, children on the floor with toys, and a container of building blocks.
Cover of York Day Early Learning 2023 annual report featuring a smiling young girl with curly hair holding paper and a pink pen, with other children blurred in the background. The cover includes the tagline "Great beginnings for a bright future" and the website www.yorkday.org.
A flyer titled 'Advocacy Near & Far' features two photographs: one of a woman speaking at a podium inside a governmental building with people and charts behind her, and another of a group of four people standing in front of the U.S. Capitol building. The flyer discusses lobbying for early childhood education and childcare issues.
An abacus with colorful beads behind the text 'Budget Highlights & Statistics'.
Poster promoting York Day Early Learning featuring children playing and learning, and the logo with three figures, text reading 'Great Beginnings for Bright Futures,' and contact information.
Brochure for York Day featuring three smiling children at the top, with text explaining the organization, its mission, standards, and contact information, with logos at the bottom and a colorful decorative border.
Invitation to a celebration event for York Day Nursery's 90th anniversary on September 17th, 2022, from 4:30 PM to 6:30 PM at Millbourne Gardens, York, Pennsylvania. The invitation features a colorful, leafy border design and a message about celebrating the nursery's rich history and future.
Graphic for York Day Early Learning featuring a stylized icon of children holding hands inside a circle, surrounded by colorful leaves and abstract shapes. The text reads "YORK DAY EARLY LEARNING" with a slogan "Great beginnings for bright futures."

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